<div class="article-content"> <p><a href="https://venturebeat.com/virtual/building-and-delivering-software-in-a-hybrid-workplace/">Software</a> companies are undergoing a seismic shift in how they monetize and deploy products.</p> <p>Nearly two-thirds (59%) expect to deploy more <a href="https://venturebeat.com/business/report-91-of-saas-companies-plan-to-increase-their-plg-investment/">software-as-a-service (SaaS)</a> models; and 54% expect to increase subscription pricing models.&#xA0;Concurrently, perpetual licensing and on-premises deployments are growing much more slowly.&#xA0;Still, the increase in all deployment models reflects the hybrid nature of contemporary approaches.</p> <p>The adoption of SaaS and subscription models are driven by a few factors. Looking forward, this includes entering a new vertical market (65%), eliminating revenue leakage (63%), easing customer adoption (61%) and offering usage-based models (61%).</p> <p>As popular as usage-based models could become, relatively few <a href="https://venturebeat.com/security/the-software-supply-chain-new-threats-call-for-new-security-measures/">software suppliers</a> (26%) can gather product usage data &#x201C;very well&#x201D; and only 32% indicate that the price of their software is &#x201C;totally aligned&#x201D; with the value delivered to customers. This indicates areas that need to be&#xA0;strengthened in order to support overall monetization practices and goals.</p> <p>Today&#x2019;s reality is that software customers have varied requirements that are best met through a variety of both monetization and deployment models. Managing these offerings requires insights into users&#x2019; behaviors. The ability to deliver and support hybrid offerings can help software suppliers succeed. One thing remains constant: the need to deliver high-value products that help ensure customer retention.</p> <p>The 2022 Revenera Monetization Monitor: Software Industry Survey was conducted by <a href="https://www.revenera.com/">Revenera</a> from mid-April through mid-July 2022. This research project looks at software producers&#x2019; software business models, pricing, usage and transparency. The survey was undertaken globally. Job levels of the 261 survey respondents were: director and above (31%), manager/team leader (35%), and individual contributors/consultants (34%).</p> <p>Read the&#xA0;<a href="https://info.revenera.com/SWM-RPT-monetization-monitor-2022">full report</a>&#xA0;by Revenera.</p>
<div id="boilerplate_2660155" class="post-boilerplate boilerplate-after">
<p><strong>VentureBeat&apos;s mission</strong> is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. <a href="https://info.venturebeat.com/website-preference-center.html?utm_source=VBsite&amp;utm_medium=bottomBoilerplate">Discover our Briefings.</a></p>
</div> </div>

Darkread

Report: 59% of software companies expect to increase SaaS delivery in the next 18 months